Natural (Oragnic) Search Results

Natural (organic) search results are basically pure crawler-based search results. These organic search results will be based on keyword relevancy and website content. This is very different from paid listing on search engines. Paid listings are relevant websites that paid to be shown to you and natural search results are those websites that are best suited to your search.

There are a few search engines which do not clearly mark which search results are natural or organic and which results are paid listings. This can be particularly annoying to users. Google is considered the leader in this instance because it has always focused on giving users the most relevant natural (organic) search results while clearly specifying which listings are paid listings.

Pros When Compared To Paid Search Results

Of the biggest pros to natural search results is that there is a much great clickthrough rate. This is because people tend to trust these results a lot more that the paid listing. Some people do not even consider the paid listings at all. This is because organic search results are based on the context and relevancy of a website. This higher level of trust from users means that more clickthroughs are converted into sales. This is very a very big advantage over paid listings.

Another pro would be that organic listings are free of charge and paid listings can cost you quite a lot of money at the end of the day. Google is considered to be the most popular and trust search engine when it comes to organic search results. Google has been quite strict on the fact that submission should always be free.

Appearing in an organic search helps to add credibility to your brand. Search engine optimization can make sure that your website has a good ranking when it comes to relevant keywords and phrases. This may give people the impression that your website is popular or a forerunner in your industry. This can be particularly helpful in generating business. If you have a paid listing but your website does not feature in organic search results then people may wonder about the quality and relevancy of your website.